Just like Apple in 1990, Microsoft appeared untouchable in 2000. In reality however, both companies had really been softened by the lack of strong competition, and were so intoxicated by the praise of market analysts that they ignored brewing threats that were soon to develop into formidable rivals.
In 1990, Apple's competitors--including Atari, Amiga, and NeXT--were delivering specialized hardware DSPs and advanced operating system features well in advance of the Mac, but Apple felt secure than none of these companies could provide any significant competition.
Apple also didn't count on Microsoft offering much of a threat, since the company's Windows product had been an embarrassing joke until 1990, and was still laughably behind.
Apple wasn't prepared for Microsoft's Windows 95, followed by its four paid updates that were released over the next five years. That lack of preparedness, exacerbated by poor governance, lead to major troubles for Apple within just a few years.
The analysts that had previously celebrated the company were quick to turn on it, and discount every effort the company made to recover. Increasingly, analysts compared Apple to Microsoft--a very different company with an entirely different business plan.
In 1990, Apple's competitors--including Atari, Amiga, and NeXT--were delivering specialized hardware DSPs and advanced operating system features well in advance of the Mac, but Apple felt secure than none of these companies could provide any significant competition.
Apple also didn't count on Microsoft offering much of a threat, since the company's Windows product had been an embarrassing joke until 1990, and was still laughably behind.
Apple wasn't prepared for Microsoft's Windows 95, followed by its four paid updates that were released over the next five years. That lack of preparedness, exacerbated by poor governance, lead to major troubles for Apple within just a few years.
The analysts that had previously celebrated the company were quick to turn on it, and discount every effort the company made to recover. Increasingly, analysts compared Apple to Microsoft--a very different company with an entirely different business plan.
The Turning of Tables
In 2000, Microsoft Windows was still a poor product, but it had replaced DOS on hundreds of millions of PCs, and was strong competition to the ten year old operating system that Apple was still trying to sell.
When Windows 2000 shipped, Apple's efforts to sell Mac OS 9 and its delayed attempts to deliver Mac OS X similarly appeared laughably behind the times.
It was Microsoft that wasn't ready when Mac OS X Jaguar was delivered in 2002; it offered many of the key features intended for Microsoft's Longhorn, expected in 2003.
Apple then rapidly delivered Panther in 2003, Tiger in 2005, and then moved Tiger to Intel in 2006. Meanwhile, Longhorn hadn't gone anywhere but back to the drawing board.
Now that Windows Vista has finally shipped, critics are panning it as being an overpriced, unnecessary upgrade. Customers who have been waiting for Vista to ship have taken the opportunity to investigate the Mac, which not only offers a better product now than Vista, but also promises a further leap beyond Vista later this year with the release of Mac OS X Leopard.
In 2000, Microsoft Windows was still a poor product, but it had replaced DOS on hundreds of millions of PCs, and was strong competition to the ten year old operating system that Apple was still trying to sell.
When Windows 2000 shipped, Apple's efforts to sell Mac OS 9 and its delayed attempts to deliver Mac OS X similarly appeared laughably behind the times.
It was Microsoft that wasn't ready when Mac OS X Jaguar was delivered in 2002; it offered many of the key features intended for Microsoft's Longhorn, expected in 2003.
Apple then rapidly delivered Panther in 2003, Tiger in 2005, and then moved Tiger to Intel in 2006. Meanwhile, Longhorn hadn't gone anywhere but back to the drawing board.
Now that Windows Vista has finally shipped, critics are panning it as being an overpriced, unnecessary upgrade. Customers who have been waiting for Vista to ship have taken the opportunity to investigate the Mac, which not only offers a better product now than Vista, but also promises a further leap beyond Vista later this year with the release of Mac OS X Leopard.